Shift 1: From Repeatable to Adaptive

Key insights (snapshot)

Buyers are as informed as sellers → sellers must differentiate through presence, not pitch.

Weekly coaching drives 1.8× performance; team selling boosts win rate +27% (role clarity, orchestration).

Market & field data: 1M+ behavioral insights; 250k+ coaching minutes underpin these recommendations.

Shift 6: Orchestrating Human–AI Teams

Key insights (snapshot)

Human–AI collaboration is now a leadership skill.

The strongest sales systems don’t automate people out; they elevate them up.

Orchestration drives consistency, agility, and collective intelligence.

Why this shift matters

Coordination beats capacity.
The future team is hybrid by design.

Big numbers

45%

Increase in seller productivity when workflows blend human + AI inputs

60%

Faster feedback loops between deal events and coaching insights

3x

More accurate forecasts when AI models learn from behavioral data

What the seller owns vs what AI owns

Seller owns

Orchestration
Connecting buyers, stakeholders, and systems
With empathy
Judgment

AI owns

Integration
Stitching signals across tools
Automating analysis
Surfacing next actions

Organizational shifts required

1. Build blended workflows where AI supports, not shadows, human judgment.
+19%
Deal Velocity
2. Define handoffs clearly: what decisions humans make and what insights AI feeds.
+36%
seller confidence in unstructured environments
3. Integrate AI across CRM, enablement, and coaching tools to avoid context loss.
+14%
forecast accuracy
4. Create “human-in-the-loop” systems for ongoing learning and ethical oversight.
-31%
time on research
5. Reward team outcomes over individual heroics — success in orchestration, not isolation.
-31%
time on research

Scorecard & signals to track

Weekly behaviors

Human-to-AI handoffs logged, shared learning loops closed, time saved through automation.

Leading indicators

Improved forecast accuracy, higher collaboration scores, fewer stalled approvals.

Stop losing deals to missed signals, forgotten commitments, and delayed follow-ups.