Ged Roberts, CEO and founder of Crystalyzer is a seasoned Leadership and Team Coach who has guided high-EQ CEOs of fast-growth companies since 2015 to reach their business goals.

His clients are typically CEOs who feel they can accelerate their growth but need guidance in understanding how to unlock that potential. Over the past decade, Ged has worked with over 100 CEOs and leadership teams, empowering them to grow with confidence and ease.

While Ged spends most of his time coaching, creating content, and delivering value to clients, he invests minimal time in sales. He believes that compatibility with a client is crucial to a successful coaching relationship and aims to work only with clients who align with his values and methods.

Key Challenge:

Ged’s approach to sales emphasizes finding clients who are the right fit for a productive, long-term relationship. However, traditional methods for gauging compatibility, such as DISC assessments, were cumbersome and relied on client cooperation. Being a Certified DISC+ Assessor himself, conventional methods made it challenging for Ged to enter sales meetings with a clear understanding of potential clients' personalities and preferences. Without this insight, qualifying prospects felt unpredictable, leaving Ged uncertain about whether he and the client would be a good match.

Solution with Skwill AI Sales Coach:

Skwill AI filled this gap by providing behavioral insights based on DISC-style profiling without requiring direct assessments. Using Skwill AI’s Ask Willy feature, Ged could quickly analyze a CEO’s character and communication style—insights that previously required direct assessment tools.

As Ged explains, “I can use Skwill AI Sales Coach Ask Willy to understand a CEO’s preferences, triggers, and communication style. I get a sense of whether they prefer directness or a softer approach, which helps me tailor the conversation and assess fit quickly.”

By using Skwill AI, Ged could assess whether he would enjoy working with a prospect and if they shared a compatible coaching style—an essential factor in his sales process. The tool provided insights he might not have otherwise gathered, even after meeting face-to-face.

Implementation and Impact:

With Skwill AI’s predictive insights, Ged could qualify prospects within minutes, enhancing the efficiency of his sales conversations. The tool’s accuracy in identifying personality traits helped him feel confident in leading conversations and aligning his approach with the client’s preferences.

An anecdote that underscores Skwill AI’s impact: When Ged was contacted by a U.S.-based representative of a $250 million family business in Australia, he learned the CEO was facing challenges in modernizing the company. Despite initial resistance to coaching, the business recognized the need and sought Ged’s expertise for coaching the CEO. Ged used Skwill AI to analyze the CEO’s LinkedIn profile, generating behavioral insights that empowered him to craft highly relevant, tailored questions for their introductory meeting. This personalized approach made an immediate impact, leaving the CEO “absolutely floored” by Ged’s deep understanding of their own unique character and leadership style. Skwill AI’s insights enabled a level of connection and relevance that resonated profoundly, setting the foundation for effective coaching.

Reflecting on Skwill AI’s effectiveness, Ged shared, “Before using Ask Willy, it was hit-or-miss whether a prospect would be the right fit. Now, within 90 seconds of speaking with someone, I know if we’ll work well together.”

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Results:

The results have been transformative. By accurately qualifying prospects early in the sales process, Ged has significantly improved the quality and compatibility of his client portfolio. With Skwill AI, Ged enters each sales conversation with a high degree of confidence and a tailored strategy, saving time while fostering productive client relationships.

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Conclusion:

Ged’s experience illustrates how Skwill AI’s behavioral insights can streamline the prospect qualification process, providing business coaches like him with valuable predictive tools. By knowing a prospect’s personality and preferences beforehand, Ged can now foster client relationships that are not only efficient but truly impactful.